There is something familiar about the way we spend. A company becomes part of a routine. We choose it, return to it, and give it a small place in our lives.
Morrow asks whether some of that connection could come back. The concept links eligible everyday purchases to asset-based rewards connected to the companies behind them.
We call a small eligible reward a Leaf. Over time, eligible Leaves can form a collection of applicable asset exposure. The exact financial structure and the rights it carries are still being defined.
Make it understandable.
Then make the detail clear.
The experience should begin with something familiar, rather than asking people to learn an infrastructure first. But simplicity must leave room for accuracy: a reward’s name does not establish direct share ownership.
Clear eligibility rules, understandable rights and confirmed product terms belong alongside the idea. They will be published when those details are defined.
A part of tomorrow.